The Future is Now—AI-generated content is here to stay
Marketing standards and trends in 2016 or 2017 are no longer the done thing in 2019, and more changes will
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Marketing standards and trends in 2016 or 2017 are no longer the done thing in 2019, and more changes will
Data analytics tools are great and they’re getting better every year. Marketing continues to utilize and develop
There’s a lot of fear around AI’s threat to disrupt a wide swath of jobs, and there seem to be a lot of good reasons why this will be the case. But there’s also no need to panic. Just as the Industrial Revolution disrupted countless jobs, a significant amount were also created.
Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.
Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when
Behavioral segmentation gets at the heart of what customers are doing, a pattern of past/current actions and a projection of
How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.