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Articles and Insights

Personally Identifiable Information (PII) 101
Blog

Personally Identifiable Information (PII) 101

Personally identifiable information, or PII, is self-explanatory and it’s nothing new.

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The Rise of the Micro-Moment in Marketing
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The rise of micro-moment: tiny moments, BIG impact

“Be quick, be there, be present.” That’s from Google, when they

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Personalized marketing is omnichannel marketing
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Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is

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Guarding consumer data will lead to more influencer marketing
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The shift toward guarding customer data will boost influencer marketing

The Cambridge Analytica scandal still makes people paranoid about Facebook, but

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With AI, ABM is more powerful marketing tool
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New tech makes account based marketing more achievable

The marketing landscape is shifting in this new decade, thanks to

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Use Customer Data--the Right Way
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Customer Data 101—How to Collect and Use It in Lawful and Good Ways

It’s projected that 2020 is the year marketers will finally stop

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How to plan for the future of marketing
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The marketing trend of the decade: insight-driven and customer-focused

It’s hard or near impossible to plan for the future, especially

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Is CRM finally ripe for disruption in 2020?
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Is CRM finally ripe for disruption in 2020?

CRM can and should serve marketers on the challenge of attracting

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Wrench. AI helps you create relevant content
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Only relevant content is visible to your audience

Only relevant content is visible to your audience. We always talk

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Align your martech tools with business goals.
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Align martech solutions with your marketing and engagement goals

It’s going to be a long while before AI truly takes

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