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Articles and Insights

Personalization and dynamic content are a winning combination.
Blog

The magic of dynamic content personalization

Dynamic content and <a class="glossaryLink" aria-describedby="tt" data-cmtooltip="<div class=glossaryItemTitle>Personalization</div><div class=glossaryItemBody>Personalization, or personalized

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How to find product market fit
Blog

The biggest lesson you need in business: product market fit

Are people dying to get their hands on your service or

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Hyper-personalization can be a marketer's greatest asset, but don't be creepy.
Blog

Hyper-personalization: The fine line between impressive and invasive

People now expect hyper-<a class="glossaryLink" aria-describedby="tt" data-cmtooltip="<div class=glossaryItemTitle>Personalization</div><div class=glossaryItemBody>Personalization, or personalized

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Artificially intelligent content is here to stay.
Blog

The Future is Now—AI-generated content is here to stay

Marketing standards and trends in 2016 or 2017 are no longer

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How to create a data culture.
Blog

You have data tools, but do you have a data culture?

Data analytics tools are great and they’re getting better every year.

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AI will create more jobs
Blog

Artificial Intelligence Will Eliminate Jobs – and Create Them

There’s a lot of fear around AI’s threat to disrupt a

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How to implement a personalization strategy.
Blog

How to Execute a Personalization Strategy

There’s no official guidebook or roadmap for kicking off a personalization

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Personalization and loyalty marketing.
Blog

What Does Artificial Intelligence Mean For Loyalty Marketing?

Without hyperbole, the magic of artificial intelligence in marketing is its

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Personalization in the digital world
Blog

Personalizing The Customer Experience In The Physical & Digital Worlds

The old version of demographic personalization “group-ized” rather than truly “personalized,”

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Segmentation is more effective than demographics.
Blog

Forget demographics: behavior segmentation is more effective

Segmentation has always been key to successful marketing, but a lot

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