Skip to content
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
    • Data Privacy Consumer Rights Request Form
  • Register / Login
Menu
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
    • Data Privacy Consumer Rights Request Form
  • Register / Login

Adoption Curve

  • Dan Baird
  • December 9, 2018

We categorize prospects into different segments, based on the likelihood of their interest in a new product, concept, or technology. The size of each bubble reflects a predicted investment opportunity.
We recommend marketing campaign suggestions for each segment so that you can optimize engagement and conversion based on a segment’s profile. The reason for this is that your approach and top line messaging to someone who is an “Innovator” is highly likely to have professional expertise and insights, versus a “Late Adopter”, who is likely to be more price sensitive and risk averse and therefore less likely to engage in a beta you might offer.
We will track the outputs of your campaigns and refresh your data so that you can track if any prospects move to a new stage of the curve, but more than likely, prospects will remain in the same segment.

Next
Share the Post:

Related Posts

An executive is reviewing a dashboard of an increase in leads due to smarter B2B demand gen tactics.

Key Strategies for Amplifying B2B Demand Generation

In the realm of B2B marketing, continuously refining demand generation strategies is necessary. Insight Partners’ July 2023 white paper, "B2B Demand Gen Benchmarks – Your Top 3 Questions Answered," yields valuable strategies for enhancing B2B marketing efforts. Here’s an overview of these key insights, distilled for practical application.

Read More
Discover key steps to comply with Gmail and Yahoo's 2024 email rules. Learn how to adapt your bulk email strategy for successful email compliance.

Navigating New Email Standards: Your 2024 Readiness Checklist

As the digital marketing world braces for the significant email compliance changes set by Gmail and Yahoo in February 2024, it’s crucial for businesses to be prepared. These changes are not just for the big players but also for anyone who uses email as a marketing tool.

Read More

Want to learn more?

Wrench.ai uses predictive analytics to transform your customer data into actionable insights that provide deeper personalization and engagement to your campaigns.

The personalization platform driving acquisition, growth, and engagement.

Twitter Linkedin
Info
  • Privacy Policy
  • Terms
  • API documentation
  • Getting Started Guide
  • Videos
  • Data Privacy Consumer Requests
Quick Links
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
    • Data Privacy Consumer Rights Request Form
  • Register / Login
Menu
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
    • Data Privacy Consumer Rights Request Form
  • Register / Login
Get In Touch
  • Email: info@wrench.ai.com
  • Phone: 415-766-0778
  • Hours: Mon-Fri 9:00AM - 5:00PM

© All Rights Reserved.