Industry Professional. Usually the first segment to adopt a new concept and/or technology. They tinker in this category. This segment consists of a small percentage of the population, approximately 2.5% of consumers, and are highly likely to consist of people who classify themselves as “risk takers”.
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The Art of Using-Persuasion-Angles In Marketing & Sales
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How marketing and sales AI can make your brand more human
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This is a Good Time to Revisit Your Value Proposition
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Using AI to do business mid-crisis and beyond
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