InfluencerAn individual who has the power to affect the purchase decisions and thinking of others because of his/her authority, knowledge, position or relationship with his/her audience. This individual has a following in a particular niche, with which they actively engage; the size of the following depends on the size of the niche. In Wrench’s app this usually refers to those mast affiliated with celebrity, but it could include writers, bloggers, vloggers, and content creators as well.

Dan Baird

Dan is an innovation strategist and product manager that has developed software, crowdfunding platforms, consumer products, and launch strategy for both startups and some of the U.S.'s favorite household names. His value is in generating unique solutions by combining the strategic thinking afforded by an MBA in Global Branding with the creativity and grit from years as a bootstrapped entrepreneur. Dan's best work at the front-end of any platform innovation: trend analysis, insights, ideation, prototype and launch. Specialties: crowdfunding, innovation, branding strategy, Ai marketing, product management, cross-functional project leadership

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