Wrench.Ai and Iterable Simplify the Path to Personalization

Today, Wrench.Ai is proud to announce a new strategic integration with Iterable, a growth marketing platform based in San Francisco, CA.

Marketers using Wrench.Ai’s AI-enabled platform can now integrate natively within the Iterable application to deliver meaningful personalization at scale. 

The platform empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology also allows marketers to assign cross channel contact preferences, product lead scores, and prescribes personalization strategies to increase engagement, conversions, and satisfaction rates.

Oftentimes, marketers dealing with significant datasets struggle to generate key insights for current and upcoming products, making it challenging to develop highly resonant marketing campaigns, including A/B testing strategies, that continue to improve the customer experience, along with overall conversion. The Wrench.Ai platform changes that, detecting customer preferences and product interactions, aiding marketers in determining the most effective ways to communicate with their customers and prospects.

“Personalization is hard, and scaling meaningful personalization is even harder” said Dave Schwartz, Head of Business Development & Partnerships at Iterable. “When a company does personalization well, it not only has an impact on sales, but also solidifies trust and long-term relationships, which are so critical to brands in highly competitive markets.”

Iterable is one of the best CRM solutions for enterprises that we’ve seen and we’re proud to be integrating with them. The combination makes it possible for enterprise teams to generate personalization insights faster than ever before, and scale customized strategies over time that align with their unique needs and goals.

About Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns with unparalleled data flexibility. Leading brands, like Zillow, SeatGeek, DoorDash, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle. Iterable was founded in 2013 and is backed by CRV, Index Ventures and other top-tier Silicon Valley VCs. Visit iterable.com for more information.