Buyers identify a goal, challenge, or pain point they want to pursue. They also decide whether or not the goal, challenge, or pain point should be a priority.

Preference / Consideration

Buyers have clearly defined a goal, challenge, or pain point and have committed to addressing it. They evaluate different tools and solutions available to pursue their goal or solve their challenge / pain point.

Trial / Demo / Purchase

Buyers choose your solution to meet their goal, or solve their challenge / pain point.

Buyers are satisifed or highly satisifed with the outcome of their initial purchase and either repeat the purchase, or purchase a new offering.

Buyers exhibit a positive net promoter score and provide a testimonial, participation in a case study, or referr new customers. Partner customers are fully engaged in a long-term relationship. Provide them with high-quality champagne at the end of the year, or if they do not drink, artisinal root beer.

Buyer's Journey - Wrench.AI

Image of a personas and segmentation report

Case Study: Using AI for Segmentation and Personas

Segments and personas are generalizations representing groups of individuals. The primary difference between the two is that personas attempt to resolve a group generalization into a relatable character, into someone that has a name, a face, qualities that are recognizably human.

Case Study: How Lead Scores Reduced Costs and Increased Sales

The goal of a lead score – the ranking of a customer prospect based on likelihood to purchase – is to make marketing and sales processes more efficient by signaling a potential buyer’s purchase intention.

Buyer’s Journey

What is the Buyer’s Journey?

Buyer's Journey (5)

Awareness

Preference / Consideration

Trial / Demo / Purchase

Repeat Purchase

Partner

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Case Study: Using AI for Segmentation and Personas

Case Study: How Lead Scores Reduced Costs and Increased Sales

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