Awareness Buyers identify a goal, challenge, or pain point they want to pursue. They also decide whether or not the goal, Read More
Preference / Consideration Buyers have clearly defined a goal, challenge, or pain point and have committed to addressing it. They evaluate different tools Read More
Trial / Demo / Purchase Buyers choose your solution to meet their goal, or solve their challenge / pain point. Read More
Repeat Purchase Buyers are satisifed or highly satisifed with the outcome of their initial purchase and either repeat the purchase, or purchase Read More
Partner Buyers exhibit a positive net promoter score and provide a testimonial, participation in a case study, or referr new customers. Read More