Buyers identify a goal, challenge, or pain point they want to pursue. They also decide whether or not the goal, challenge, or pain point should be a priority.

Buyers have clearly defined a goal, challenge, or pain point and have committed to addressing it. They evaluate different tools and solutions available to pursue their goal or solve their challenge / pain point.

Buyers choose your solution to meet their goal, or solve their challenge / pain point.

Buyers are satisifed or highly satisifed with the outcome of their initial purchase and either repeat the purchase, or purchase a new offering.

Buyers exhibit a positive net promoter score and provide a testimonial, participation in a case study, or referr new customers. Partner customers are fully engaged in a long-term relationship. Provide them with high-quality champagne at the end of the year, or if they do not drink, artisinal root beer.