Articles and Insights

Awareness

Buyers identify a goal, challenge, or pain point they want to pursue. They also decide whether or not the goal,

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Repeat Purchase

Buyers are satisifed or highly satisifed with the outcome of their initial purchase and either repeat the purchase, or purchase

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Partner

Buyers exhibit a positive net promoter score and provide a testimonial, participation in a case study, or referr new customers.

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