What is a typical CRM use case?

Wrench.AI’s tool Serendipity integrates with your CRM to automatically generate the insights required to understand and convert a user population, including segmentation, lead scores, and messaging strategy to map out the most effective and efficient buyer’s journey. For marketers, it takes the legwork and guessing out of a outreach and retention strategy. For business development, it streamlines prospect research and recommends cross-channel initiatives to increase engagement and ultimately conversion.

How it works: Users integrate their CRM or upload a database of contacts to the Wrench.AI app. Serendipity does hours worth of research almost instantly to each segment contacts, assign buyer’s journey categories, and identifies prospects to target, including the best channels and marketing messages to use to engage and convert.

Dan Baird

Dan is an innovation strategist and product manager that has developed software, crowdfunding platforms, consumer products, and launch strategy for both startups and some of the U.S.'s favorite household names. His value is in generating unique solutions by combining the strategic thinking afforded by an MBA in Global Branding with the creativity and grit from years as a bootstrapped entrepreneur. Dan's best work at the front-end of any platform innovation: trend analysis, insights, ideation, prototype and launch. Specialties: crowdfunding, innovation, branding strategy, Ai marketing, product management, cross-functional project leadership

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