What is a typical product launch use case?

Wrench.AI’s tool, Parkour, automates predictable tasks in the product launch process, empowering teams to know who to target, how to most likely connect, and what angle is most likely to gain traction. As data from the launch are generated, the product launch “model” learns how to get more accurate, creating optimized product launch paths for future products. This allows teams to focus more on creativity, projects, and relationship-building that can’t be automated.

How it works: Users upload their database of contacts to the Wrench.AI app, and content about the product and company. Parkour quickly segments leads and identifies different buyer’s journey stages, identifying the ideal prospects to target, the best channels and marketing messages to use to engage and convert.

Dan Baird

Dan is an innovation strategist and product manager that has developed software, crowdfunding platforms, consumer products, and launch strategy for both startups and some of the U.S.'s favorite household names. His value is in generating unique solutions by combining the strategic thinking afforded by an MBA in Global Branding with the creativity and grit from years as a bootstrapped entrepreneur. Dan's best work at the front-end of any platform innovation: trend analysis, insights, ideation, prototype and launch. Specialties: crowdfunding, innovation, branding strategy, Ai marketing, product management, cross-functional project leadership

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