Early Majority

This segment is likely to adopt a relatively new technology after it has achieved a level of “buzz” and has been vetted by experts and/or influencers. This segment is approximately 34% of consumers, and members may have above-average social status, and accept change more quickly than the average.

Dan Baird

Dan is an innovation strategist and product manager that has developed software, crowdfunding platforms, consumer products, and launch strategy for both startups and some of the U.S.'s favorite household names. His value is in generating unique solutions by combining the strategic thinking afforded by an MBA in Global Branding with the creativity and grit from years as a bootstrapped entrepreneur. Dan's best work at the front-end of any platform innovation: trend analysis, insights, ideation, prototype and launch. Specialties: crowdfunding, innovation, branding strategy, Ai marketing, product management, cross-functional project leadership

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