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The individuals in this segment take a lot of time to adopt a new technology, and typically do so due to peer pressure. They may be sceptical of innovation and new technology. This segment is approximately 34 of consumers%. Assume your product needs more polish and proof in market. They are more likely to convert with the addition of a discount, and with a personal testimonial from an early adopter, or influencers’ endorsements. Assume they do not understand the vision of the product, and need the simple, benefit driven messaging vs the technical details.

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