Late Adopters

The individuals in this segment take a lot of time to adopt a new technology, and typically do so due to peer pressure. They may be sceptical of innovation and new technology. This segment is approximately 34 of consumers%. Assume your product needs more polish and proof in market. They are more likely to convert with the addition of a discount, and with a personal testimonial from an early adopter, or influencers’ endorsements. Assume they do not understand the vision of the product, and need the simple, benefit driven messaging vs the technical details.

Dan Baird

Dan is an innovation strategist and product manager that has developed software, crowdfunding platforms, consumer products, and launch strategy for both startups and some of the U.S.'s favorite household names. His value is in generating unique solutions by combining the strategic thinking afforded by an MBA in Global Branding with the creativity and grit from years as a bootstrapped entrepreneur. Dan's best work at the front-end of any platform innovation: trend analysis, insights, ideation, prototype and launch. Specialties: crowdfunding, innovation, branding strategy, Ai marketing, product management, cross-functional project leadership

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