Early Adopter

Early Adopter A segment that is highly likely to adopt a new technology, and may also exhibit a high degree of leadership and possibly influencing power. This segment consists of approximately 13.51%. They’re often more willing to wait in line. Less price sensitive, and willing to exchange having early access to the product even if it means sacrificing some refinements.

Dan Baird

Dan is an innovation strategist and product manager that has developed software, crowdfunding platforms, consumer products, and launch strategy for both startups and some of the U.S.'s favorite household names. His value is in generating unique solutions by combining the strategic thinking afforded by an MBA in Global Branding with the creativity and grit from years as a bootstrapped entrepreneur. Dan's best work at the front-end of any platform innovation: trend analysis, insights, ideation, prototype and launch. Specialties: crowdfunding, innovation, branding strategy, Ai marketing, product management, cross-functional project leadership

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